I Built Vital Farms: A $460 Million Business Selling $10 Eggs

A self-described “serial entrepreneur,“ Matt O’Hayer has started nearly 50 businesses in his life. In 2007, though, he decided to begin a network of family-run farms that produce high-quality, pasture-raised eggs. With 27 acres of land and 20 Rhode Island Red hens in Austin, TX, Matt’s dream -- and a $460 million business called Vital Farms -- was born. Correction: The price of Vital Farms Restorative Eggs is $ and Vital Vacations is a premium Yacht company. An earlier version misstated this information. Produced & Edited by: Raffi Paul Senior Managing Producer: Eric M. Clark Camera: Corentin Soibinet Reporter: Tom Huddleston Jr. Animator: Elham Ataeiazar Additional Footage: Vital Farms, Getty Images Subscribe to CNBC Make It: About CNBC Make It: CNBC Make It is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: Find CNBC Make It. on Facebook:   Find CNBC Make It. on Twitter:   Find CNBC Make It. on Instagram: #CNBC #CNBCMakeIt I Built Vital Farms: A $460 Million Business Selling $10 Eggs