SELLING SICKNESS: THE PHARMACEUTICAL INDUSTRY AND DISEASE BRANDING | Big Pharma Documentary

To sell a cure, first you need to sell the disease. According to some research, pharmaceutical companies are medicalising normal conditions, like the menopause, promoting non-existent diseases, and transforming mild problems into serious conditions that need treatment. Twenty years ago, few people worried about their cholesterol level. Today, thanks to the pharmaceutical companies, high cholesterol levels are recognized as a major health problem and two of the best-selling drugs are statin reducers. Disease branding can destigmatize shameful problems, transforming incontinence into an ‘overactive bladder’, and encouraging people to seek treatment. But it can also put healthy people at risk, leading to them taking medicines with potentially dangerous side effects. CASH INVESTIGATION: DISEASE BRANDING Documentary Director: Laurent Richard 🔴 Want to be notified when we post new videos? SUBSCRIBE to the channel and click the bell icon - This film is under a non-exclusive license from Java Films #FreeDocumentary #DiseaseBranding NOTICE: All of the films uploaded to FilmIsNow are legally licensed, and we have YouTube rights for specific territories. For any copyright issues, please reach out to us first before filing a claim with YouTube. Send us an email at copyrightfilmisnow@ detailing your concerns and we’ll make sure the matter is resolved immediately Contact us for any partnership inquiries, content submissions or other requests at filmisnowpromo@ #FilmIsNow is the best channel to catch the latest official movie trailers and movie clips and spots, featurettes, behind the scenes, interviews and other great original content. The FilmIsNow team is dedicated to providing you with all the best new videos because just like you we are big movie fans.