#doingfitsince2000

Y2K. Some surmised the world was about to end, but we were just getting started. When Mike Aitken, Brian Foster and Van Homan left their respective high-profile programs to join FITBIKECO. — a fledgling brand spawned by S&M Bikes — they became part of an enigma... an absurdly talented team of riders atop the the world’s most-trusted bikes. Next came the addition of underground trail legend Justin Inman, followed by up-and-coming street sensei like Edwin de la Rosa and Tom White and suddenly we had asse