Capitalisme woke : « Il est urgent de dénoncer cette tyrannie du bien » – Guy Mettan
Capitalisme woke : « Il est urgent de dénoncer la tyrannie du bien » – Guy Mettan
Normes écologiques et sociales, gouvernance améliorée : ces termes résonnent désormais au sein des plus grandes entreprises de notre planète, qui se présentent comme des acteurs « responsables », communicant ouvertement sur leurs valeurs et leur approche éthique. Mais derrière cette transformation apparente, se cache-t-il une véritable prise de conscience ou plutôt une stratégie permettant aux entreprises de polir leur réputation? Et dans quelle mesure ces initiatives font-elles écho au mouvement woke? Pour explorer ces questions complexes, nous avons accueilli au restaurant Côté Square de l’Hôtel Bristol M. Guy Mettan, journaliste émérite et personnalité politique suisse.
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