FORTUNE interview with XPENG President Brian Gu on insights, strategies, and overcoming Challenges

Join us for an in-depth conversation with Brian Gu, XPENG Co-president, as he sits down with Claire Zillman, Senior Editor at Fortune, to discuss the company’s strategies, insights and how XPENG is gearing up to overcome challenges ahead. (Courtesy of Fortune) 0:00:00 Intro & highlights 0:02:26 Thoughts on joining XPENG 0:05:02 Strategies for growth and boosting sales 0:07:31 Cost optimization: Improving products, learning from feedback 0:12:05 Price cuts: Impact and XPENG’s strategic response 0:15:36 Changes in customers throughout the years 0:17:55 XPENG’s plan to expand global presence 0:20:03 Challenging EV market leaders #ElectricVehicles #TechnologyForAll #FutureMobility