Sofitel Signature Song Music Video - Reverie by Haute

Sofitel Hotels & Resorts has turned to a pop music group to create its new brand song. The track called « Rêverie » is used in all sound branding of the luxury hotels chains : openings, press events, conventions and speeches, on-hold music, advertising and promotional videos. The concept was brought to life by agencies BETC Pop and BETC Luxe. Advertising Agency: BETC Pop / BETC Luxe, Pantin, France Creative Director: Christophe Caurret Production Company : Soldats Director: Arnaud Giacomini Director of Photography: Nathaniel Aron