Terre des Femmes “The Truth“

A city centre shopping mall in Berlin. We choose a top location and put up our stand. It is disguised as a makeup stand and we invite women to come over for a free makeup. What the women do not know is that instead of giving them a fantastic makeup, we are giving them a black eye. With “The Truth“ by TERRE DES FEMMES the makeup that reveals rather than conceals. It was especially developed for this occasion and contains blue-green greasepaint. With this PR campaign we want to impress the outcomes of dom