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The younger generation is increasingly taking a moral stand against Israel’s military onslaught that has k*lled more than 40,000 civilians in the Gaza Strip, according to official reports. However, a Lancet medical journal report estimated more than 186,000 Palestinian casualties as of early July.
In this video, Egyptian students walk past what appears to be a Coca-Cola ambassador handing out cans. Pro-Palestine supporters around the world boycott it for several reasons, such as the company’s long record of supporting Israel. So much so that in 1997, the Government of Israel Economic Mission honoured Coca-Cola at the Israel Trade Award Dinner for its continued support of Israel for the last 30 years. Additionally, an Israeli-owned bottling company that works for Coca-Cola operates a factory in an Israeli settlement in Occupied East Jerusalem, considered illegal under international law.
KFC and Pizza Hut’s West Asia profits have also dropped by half due to boycotts. Plus, McDonald’s admitted to missing a revenue target in the fourth quarter of 2023. Its Israeli franchise gave thousands of free meals to Israeli troops last October, the month the country launched its bombardment of Gaza.
The revenue losses are another win for the Palestinian-led Boycott, Divestment and Sanctions movement that seeks to isolate Israel. International boycotts also helped bring apartheid to a halt in South Africa during the 20th century.
This is not the first boycott of Coca-Cola. From 1967 to 1991, the Arab League officially boycotted the carbonated drink for building a bottling plant in Occupied Palestinian territory. The recent boycott of Coke and other US soft drinks has catapulted sales for a 100-year-old local soda brand, Spiro Spathis.
Video credit: @nourhabib12 (TikTok)
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