the Story of Abu Garcia.

From the banks of the Morrum River in Svangsta, Sweden, a watch maker emerges to develop the world’s most sought after reels. Filmed in 14 locations from Sweden to the United States and featuring 13 different points of view, this film will keep you mesmerized with stories from behind the scenes and on the water. Hear about the ups, downs, struggles and successes from those behind the brand and anglers who fish these reels - for life. Watch the full length documentary at July 10t