How a Dumb Idea Turned Into a $700M Company

Liquid Death is a masterclass in marketing. Get 25% off Blinkist premium and enjoy 2 memberships for the price of 1! Start your 7-day free trial by clicking here: Newsthink is produced and presented by Cindy Pom Grab your Newsthink merch here: Thank you to our Patrons, including Igli Laci Support us on Patreon: Special thanks to the following for permission to use their material: 1:44 Mike Cessario interview with 20VC. Check out full interview here: Other sources: 1:27 Mike Cessario image: @cessario on Twitter 2:02 Mike Cessario image sourced from LinkedIn 2:40 The4cylinder on YouTube - Creative Commons Attribution license (reuse allowed) 2:51 The4cylinder on YouTub