Best Practices: Developing an audience while developing your game - GDC 2024

Join Kaci as she walks through important concepts to remember while developing a game and launching on Steam. 00:00 - Intro 00:15 - The best marketing tool for your game 01:19 - How Steam is built 03:13 - The right way to market on Steam 05:04 - Two questions to ask 06:06 - Marketing examples 06:17 - Three phases of development 07:40 - Have a home base 08:16 - Building the store page 08:41 - Trailer 11:26 - Screenshots 12:25 - Description and tags 14:27 - Preparing for launch 15:21 - Gathering feedback 17:37 - After launch 19:02 - Keeping your audience 20:39 - Options on Steam to keep your audience 21:50 - Wrapping up 22:30 - Conclusion