How I’m using biological data to tell better stories -- and spark social change | Heidi Boisvert

Visit to get our entire library of TED Talks, transcripts, translations, personalized Talk recommendations and more. What kinds of stories move us to act? To answer this question, creative technologist Heidi Boisvert is measuring how people’s brains and bodies unconsciously respond to different media. She shows how she’s using this data to determine the specific narrative ingredients that inspire empathy and justice -- and spark large-scale social change. Get TED Talks recommended just for