Seoul Searching - Chapter 1 - “This pear is HUGE” advertisement for Samsung

In paid partnership with Samsung Sverige Benjamin explores the art of Korean cooking, wrestles a giant pear, tries out some Korean fashion brands and meets up with local DJ Ana-Kim to find Seoul’s hidden gems. – In the three-part series Seoul Searching, Benjamin Ingrosso takes on Seoul, the vibrant capital of Samsung’s home South Korea – and a melting pot for food, fashion, music, and the ultimate spot for sparking creativity.