The Rise and Rise of Y Project

Y/Project under Glenn Martens has evolved into a brand unrecognisable from the initial diffusion line it began as, yet one that has seen far more commercial success than Yohan Serfaty was able to bring to the brand himself. Now, Y/Project has developed many of it’s own signifiers like the belts, pattern play and trompe l’oeil that bring a unique perspective to fashion, unlike anythign else on the market. Beauty Channel: @underskinYT Patreon: