How the ‘Snow White’ Marketing Disaster Exposes Disney CEO Bob Iger

What’s wrong with The Walt Disney Company’s marketing and branding? Why is it that we see major differences between the company’s business strategies and audiences’ perception of these strategies? What do these differences expose about the problems with CEO Bob Iger’s leadership? These are the questions that this analysis will answer by analyzing Iger’s interview at Goldman Sachs about leading the company into the future. Then, Iger’s statements will be compared to the statements of actresses Rachel Zegler and Gal Gadot about the upcoming ‘Snow White’. In his interview at Goldman Sachs, Bob Iger emphasizes the importance of ‘innovation’, ‘inclusion’, and continuing to stay ‘relevant’. However, what are the consequences of Iger’s definitions of terms like ‘innovation’, ‘inclusion’, and ‘relevance’? Is Disney’s marketing actually (or only) relevant? In their interviews, Rachel Zegler and Gal Gadot talk about the “modern edge” that the upcoming ‘Snow White’ has, implicitly emphasizing the type of innovation and relevance Bob Iger stands for. However, are their statements actually good for commerce and for the image of a company with such a long and successful history? Support the work this channel is doing: This video has an educational purpose. In the video, I draw on my educational background in Media Studies, which includes ‘organizational theory’ and branding. As an analysis, this video is made according to the terms of ‘fair use’. Check the videos and playlists for more videos about CEO’s and celebrities. Welcome aboard.