“WINE COUNTRY USA” 1970’S TAYLOR WINE COMPANY PROMO FILM HAMMONDSPORT, NEW YORK 95874

Want to support this channel and help us preserve old films? Visit Visit our website This promo film for Taylor Wines shows the company’s operations, and tries to educate consumers about wine varieties and etiquette. It shows the “new world of wine“ through a narrative about a photojournalist duo and their editor, who put together a feature story on the topic. The Taylor Wine Co. was a family owned business established in the 1920’s in Hammondsport, New York. This winery survived Prohibition and managed to endure into the 1990’s. For a brief six year period, Coca-Cola Co. bought the brand and for a moment it looked like Taylor Wines might become America’s favorite table wine. It was not meant to be, however, as Coke’s executives grew tired of the low profit margins in the business. As the film demonstrates, wine production helped drive the rise of the Finger Lakes region’s economy. When Taylor Wines deteriorated in 1995, it led to an economic shak