My Logo Redesign Process in Illustrator

New York City is known for great bagels, but this shop’s logo did not do their bagels justice! In my last video, we went on a Creative Walk through DUMBO, Brooklyn and we found an amazing bagel shop called La Bagel Delight. Today, I’ll walk you through my logo redesign process in Adobe Illustrator as I give the La Bagel Delight logo a makeover. If you want to see more logo redesign videos like this, let me know in the comments! ♦️ TIME STAMPS ♦️ 0:00 La Bagel Delight 00:46 Research and inspiration 01:15 Thumbnail sketching 2:55 Importing the sketches 03:02 Building the logo in Adobe Illustrator 04:56 Adding details and depth 06:05 Typeface exploration 08:00 Finding color palettes that delight 09:29 Some final thoughts MY FAVORITE TOOLS: *Some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. Thank you for your support! Typefaces from Envato: 🎵 Music from Storyblocks CONNECT WITH ME & SEE FINISHED PROJECTS HERE:: Instagram: LinkedIn: HIRE ME: Website: Behance: WATCH THESE VIDEOS NEXT: ➡️ I DON’T Get My Best Ideas At My Desk | Graphic Designer NYC ➡️ Day in The Life of a Graphic Designer (NYC) ➡️ Watch This BEFORE You Apply For Your Next Design Gig! ➡️ Create a SUSPENSEFUL Movie Poster in Photoshop ABOUT ME: Hey y’all, I’m Eric. I create in-depth design tutorials centered around entertainment, key art, and brand design. After 15 years in the 9-5 world, I recently transitioned to working for myself full-time and starting a design biz. I’ve worked for brands like SYFY, NBC, Lifetime, History, Discovery, and Major League Baseball. #ericvasquez #graphicdesign #freelancedesigner #logodesign