What are the benefits of using the flywheel systems model? By John Rossman

John Rossman is the author of Think Like Amazon: 50 ½ Ideas to Become a Digital Leader. He was an executive at Amazon, where he launched and scaled the Marketplace business, which now accounts for more than 50 percent of all units sold at . He also led the enterprise services business, with responsibilities for , , Toys R Us, and other top brands. He now heads Rossman Partners, a niche business advisory firm that helps clients succeed and thrive in the digital era. Rossman has worked with The Gates Foundation, Microsoft, Nordstrom, Target, Walmart, and many others. He is highly sought after for expert commentary regarding Amazon by global news media, such as the New York Times, CNBC, and Bloomberg, among others. . #DESCRIPTION John Rossman explains how the use of the flywheel systems model can be used to identify problems and to improve communication with all participants on a business team. He talks about how he modified the flywheel model with the introduction of the