The Drivers of Ageism

This video was developed to support the launch of The Benevolent Society’s 2017 foundational research into the drivers of ageism. The Benevolent Society is building a long term multi-platform campaign, beginning in 2018, to tackle ageism in Australia. The research project was developed to provide an evidence base to inform the development of that campaign. This video was developed to support the launch of the research.