#OGM #Lunchbox #OurGenerationMusic
A $50 beat changed Lunchbox’s life forever. At just 18-years-old, the young producer helped craft one of the most exciting sounds hip-hop saw in years alongside Sheck Wes. Majorly contributing to the Cactus Jack signee’s debut project, ’Mudboy,’ in 2018, the Harlem-based producer-turned-rapper has evolved altogether in the years that followed his breakout placement “Live Sheck Wes” (7:40).
Still championing the high-velocity experimentation his early work with Sheck embodied, the new wave’s influence is at the core of the now 22-year-old emcee’s trajectory to stardom. Fueled by affirmations from Yeat -- who opened for the cultural trendsetter at his NYC tour stop -- Lunchbox’s talent as a dual threat cannot be understated (13:08). “I just like melodies,“ he said of his sound, steering clear of New York’s now-prominent drill scene for the grimy, infectious clutches of plugg and rage (19:10). With vapor-wave cuts and vibey, melodic bangers like “Jokes up,” “So fun,“ “In front of u“ and “NO MORE MR NICE GUY,” the Harlem rapper is on a mission to get better in every facet -- working towards his moment instead of catching the trends. “I’m trying to be one of the ONES,“ he said. “I’m trying to be worldwide“
In between a light-hearted conversation about his recent trip to Tokyo, Lunchbox and OGM host Hakeem Rowe chop up his beginnings in Harlem, his musical background ignited by his father, working with Sheck Wes, Yeat, Redda, his August mixtape ’NIGHTFALL,’ being on OVO Sound Radio and so much more in our latest OGM exclusive interview.
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CREDITS:
Hosted by: Hakeem Rowe
Shot by: Saint Hilaire
Edited by: Sam Sikora
Produced by: Jon Barlas
Research by: Thomas Galindo
Lunchbox:
STAMPS:
0:00 - Intros
1:38 - Being in Tokyo, shooting a video with MOSHPXT
4:12 - Born and raised in Harlem, NYC
5:30 - Lunchbox’s start making beats, musical background, influence of his parents
7:40 - Lunchbox’s first placement with Sheck Wes, the evolution of his career
10:16 - Working with Redda, “secret weapon“
12:08 - Lunchbox’s own music, looking at him as a rapper-producer
13:08 - Lunchbox on Yeat, putting him on at his NYC shows
14:31 - ’A Dark Night in Gotham’: “That was really me trying sh*t with my voice“
14:50 - Lunchbox on ’NIGHTFALL’: “I’m coming way crazier, all I want to do is get better and better“
16:37 - “How do you balance being a producer and an artist?“
17:18 - Lunchbox’s selection on ’NIGHTFALL’ and seeking a cohesive sound
18:16 - Lunchbox on dropping singles, “catching people’s attention, I gotta put in some more work“
19:10 - Why Lunchbox occupies a different sonic space instead of NYC drill? “I just like melodies“
20:02: “I’m trying to be one of the ONES. I’m trying to be worldwide.“
20:30 - Love for shooting music videos
21:20 - Plans for 2023, dropping a project, “I want to put out hella videos“
22:09 - Who Lunchbox wants to collab with: Uzi, Future, “but I really just want to get better“
22:35 - ’What are you actively doing to get better?“ Goals in the studio
24:00 - Being on OVO Sound Radio
24:42 - Message for Our Generation
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