Lancia Pu+Ra Zero - The new era

Lancia Pu Ra Zero - Reveal - The new era Reveal of the new Logo marking the electric mobility era of Lancia. Introduction of Lancia Pu Ra Design, the new Pure and Radical language, which will define the design of Lancia for the next 100 years. Lancia Pu Ra Zero, the three-dimensional manifesto inspiring the 3 new Lancia vehicles launched between 2024 and 2028. Lancia and Cassina, a journey in the name of Italian excellence. Premiere of the trailer of the short movie “Lancia, the New Renaissance” Lancia Pu Ra Design, the new Design Language of the brand makes its debut Born from the crasis of the words “Pure” and “Radical”, Lancia Pu Ra Design is the name of Lancia new and sustainable Design language, which inspired the future style of Lancia cars, and that will be unique and destined to last. All of this is the result of the brand proud past and of some typical excellence of Italian style in the world. In fact, the soft, pure and sensual shapes of the Aurelia and Flaminia wi