Nike commercial - Instant Karma

Athletes, both young and old, professional and amateurs are stretching, training and running for the ’human race.’ The John Lennon song accompanies this trek through basketball, jogging and swimming. Animated symbols flash before the camera, as he sings ’Some karma’s gonna get you.’ The animations are smiley faces, stick men and suns, moons and stars. The final symbol is a Nike logo wrapped in sun-beams. Nike: Instant Karma Agency: Wieden Kennedy Director: David Fincher Production: Propaganda Film