Why the secret to success is setting the right goals | John Doerr

Our leaders and institutions are failing us, but it’s not always because they’re bad or unethical, says venture capitalist John Doerr -- often, it’s simply because they’re leading us toward the wrong objectives. In this practical talk, Doerr shows us how we can get back on track with “Objectives and Key Results,“ or OKRs -- a goal-setting system that’s been employed by the likes of Google, Intel and Bono to set and execute on audacious goals. Learn more about how setting the right goals can mean the difference between success and failure -- and how we can use OKRs to hold our leaders and ourselves accountable. Check out more TED Talks: The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. Follow TED on Twitter: