THE MOST EXPENSIVE ’EDIBLE’ CUPCAKE IN THE WORLD Making of The Golden Phoenix

Please note: Proceeds from The Golden Phoenix will go directly to charity. Charity partnership to be announced on Tuesday 15th July 2012. THE MOST EXPENSIVE ’EDIBLE’ CUPCAKE IN THE WORLD The concept of Bloomsbury’s has been created by young entrepreneur Ms Shafeena Yusuff Ali, daughter of Mr. Yusuff Ali MA, Chairman of EMKE group Presentation exceeded $28,000 (100,000 AED)