Stash Magazine MTV Touch, sight, hearing, smell, taste
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Broadcast Design
Lead direction: MTV WORLD DESIGN STUDIO, MILAN, ITALY
Directors: ALEX TROCHUT ILOVEDUST JAMES ROPER TEI YUÉ WU
Production: PHYSALIA ILOVE DUST UNIVERSAL EVERYTHING 3DCG DIRECTOR DIGITAL DISTRICT
Five new broadcast IDs launched across MTV’s 63 international channels inspired by a limited-edition set of t-shirt designs dropping at 55DSL stores in December 2010.
Roberto Bagatti, VP creative, MTVNI, and CD at the World Design Studio, Milan: “This is a unique design collaboration between two youth oriented creative powerhouses which leverages the strengths of both global brands and further deepens our connection to our audiences.
“In identifying the cream of design talent from across the world, MTV and 55DSL have engaged the talents of international artists Alex Trochut (touch), Ilovedust (sight), James Roper (hearing), Tei (smell), Yué Wu (taste), and Zeloot (intuition), to each create a t-shirt design inspired by one of the human senses. Each of the t-shirts features a unique graphic and has been created using an innovative method chosen by its designer to represent the sense in their own individual, tongue-in-cheek way.
“Taking the creative process one step further, each artist was paired with a motion design studio - selected from some of the world’s most innovative and cutting edge studios to turn the original artworks into five unique 30-second short films, each informed by one of the senses. The result is a truly international collection, reflecting the commitment of both MTV and 55DSL to innovation, creation and imagination across all media platforms.“
Lead creative direction: MTV World Design Studio, Milan, Italy
Artists and motion design studios:
“TOUCH“ Artist/director: Alex Trochut Production: Physalia Audio: Simon Pyke/Freefarm
“SIGHT“ Artist/director: ILoveDust Production: ILoveDust Audio: Alan Boorman/Wevie
“HEARING“ A rtist/director: James Roper Production: Universal Everything Audio: Simon Pyke/Freefarm
“SMELL“ Artist/director: Tei Production: 3DCG Director Audio: 0mb
“TASTE“ Artist/director: Yué Wu Production: Division Paris, Digital District Audio: Tez
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