Why Pop Music is Dying

** Thumbnail tombstone illustration taken from Created by Freepik A recent article in the trade magazine Billboard, entitled ‘Popstars Aren’t Popping Like They Used to - Do Labels Have a Plan’ confirmed my long-held suspicions that the music industry & popular music is in crisis. The piece details how record executives are feeling depressed, at the state of a stagnant music industry and their confusion as to how to determine the success of new music stars. Over the last few years, I too have noticed a serious lack of exciting new superstars & bands emerging on the scene. So it looks like it is very much a real problem. So what are some of the reasons that popular music is in decline? Why are less bands forming and breaking through? How has TikTok impacted the discovery and development of new artists and the industry as a whole? Why have hardly any new superstars emerged in recent times? Might this be the end of big cultural moments altogether? Do all these shifts signal the terminal decline of popular music? This mini-documentary explores these questions and more. ________________________________________________________________________ I learned how to make Youtube video with Ali Abdaal’s Part-time Youtube Academy. If you are interested in learning more about Ali’s courses, click here. DISCLAIMER: Some of the links are affiliated, if you purchase items with these links I will receive a small commission at no additional cost to you. Don’t worry – I only ever promote things that have genuinely helped me. Thank you for your support. 🙂 ______________________________________________________ 00:00 Introduction 00:43 About Tik-tok 03:29 Artist Development 06:35 Tik-tok Algorithm 07:48 Catalogue Music 09:21 Why Bands are Dying 11:24 The Fragmentation of the Media 14:11 Gen-Zers Don’t forget to check out my last video