What is the Protected Audience API?

The Protected Audience API is designed to support an advertiser who would like to build up an audience: in other words, a group of people they want to show an ad to. Later the advertiser can target an ad to that audience as a whole—but without being able to learn the browsing behavior of any individual within that audience. The Protected Audience API is part of the Privacy Sandbox, a series of proposals to satisfy cross-site use cases without third-party cookies or other tracking mechanisms. Protected Audience was previously known as FLEDGE. Chapters: 0:00 Introduction 1:10 Why do we need the Protected Audience API? 3:18 How does the Protected Audience API work? 6:35 Find out more Resources: The Protected Audience API → More Privacy Sandbox videos → Subscribe to Chrome for Developers → #ChromeForDevelopers #Chrome