‘The sooner the better’ for Christmas shopping amid global supply chain chaos

Edith Cowan University’s Associate Professor Flavio Macau says “the sooner the better“ for Christmas shopping this year, as a global supply chain meltdown creates chaos for consumers and manufacturers alike. Manufacturing troubles and international transport woes are also impacting parcel delivery timing, along with COVID-19 infection control measures forcing staff into isolation. With Christmas just over nine weeks away, Dr Macau says ordering Christmas gifts “now is about too late, because we’re only two months away.