Flock Associates - BMW Mini: Not Normal! Integrated Campaign by Iris Worldwide

BMW Mini launched this new Integrated Marketing campaign as a way to reward its customers while still raising awareness of the Mini car and culture. The campaign focused on the idea that people who drive a mini have an ’not normal’ attachment and relationship to their cars. By using billboards and targeted advert BMW drove their customers to special deals that they could enjoy with their cars which in term generated a lot of social media and raised awareness of BMW Mini.