What’s the Future of Plant-Based Meat?

The global market for alternative meats is forecast to grow to $450 billion by 2040, according to consulting firm Kearney. For the past few years, plant-based burgers have been dominating the space. Now, there’s a new focus: whole cuts. Bloomberg News’ Deena Shanker explains. “So, the burgers and the sausages have been hugely successful, I think more successful than anybody expected. But most Americans, when they want meat, they don’t just want a burger or sausage. They want like that chicken fillet. They want that steak. They want that pork chop. So if a meat replacement is truly going to be a replacement, then the company that’s making it needs to make more than just burgers and sausages. So that’s been a big challenge for this industry. And, you know, whether they can make something that really mimics a whole cut of meat is a big open question right now.” The Good Food Institute’s Mirte Gosker says the plant-based sector is undergoing a seismic shift. “Currently meat eaters are interested in trying pl