Seat Ibiza TV Advert (1984)

Seat made its way rebadging Fiat models or building its own based upon them until the two companies had an acrimonious break-up in 1982. The Spanish government wasted no time in finding Seat a new partner, signing a deal with the expanding Volkswagen Group later that year. This was in part to build Volkswagen models for export, but what Seat really wanted was its very own model for global exports. However, rather than building such a car all alone or simply restyling an existing Volkswagen model, it approached established firms around Europe for help. Thus the Ibiza was born. It was built around adapted underpinnings from the Fiat Strada; the body was penned by Giugiaro’s Italdesign team and its production was done by Karmann, while the design of a brand new engine was outsourced to Porsche.