Introduction to Market Research

QMISolutions Опубликовано: 6 янв. 2014 г. How well do you know your market? Do you use market research to inform business decisions? This webinar will help you to get the most out of your market research, and avoid some of the common mistakes and pitfalls. This one-hour session will introduce the tools, techniques and methods used to conduct game-changing market research for your business or new venture. Learn how you can use market research to: • Formally investigate the feasibility of your venture, idea or invention • Communicate your potential to investors and government • Enter new and unfamiliar markets with increased confidence • Identify business partners and competitors • Inform negotiations and financial projections • Inform marketing and pricing strategies. Presented by Sean Smith, Australian Institute for Commercialisation (AIC)