Citroen - The Hitchhiker (Inspired By You Since 1919)

Citroën is a legendary car manufacturer in France and the creator of classic car models such as the Traction, the 2cv or the Type H. Hugely popular for the past 100 years, most people have a romantic and nostalgic relationship with the brand. To give life to the signature “Inspired by you”, and to pay homage to the history, beauty and pop cultural impact of the Citroën cars, Traction (BETC) and Citroën invite to a roadtrip through time. This first brand film from Traction (BETC), features a hitchhiker who travels over the decades as he gets picked up by strangers, each time in a new Citroën car model. To create the film Traction worked with François Rousselet (Nike, AXE, Diesel, but also music videos for et the Rolling Stones - production house INSURRECTION) and DOP Stéphane Fontaine (Captain Fantastic, Jackie…), all set to “Take the Long Way Home” performed by Roger Hodgson, Co-founder of SUPERTRAMP. Citroën Inspired By You Since 1919 MUSIC: “Take the Long Way Home” performed by Roger Hodgson Agency: TRACTION (By BETC) Production: INSURRECTION Full credits: