Color Psychology | Red, Blue, Yellow, Green, Pink, White, Black, Gray & Gold

Create without limits with a subscription to Envato Elements: Have you ever wondered why certain color palettes are used in design projects more than others? Or why some colors are more frequently featured in advertising and marketing? Two words: color psychology.  Color psychology is the art of manipulating the mind by using certain colors to evoke specific emotions, thoughts or feelings. Colors may affect each of us differently depending on our personal experiences or current moods, but color psychology can be a helpful guideline on how different colors can enable you to create visuals that connect with people in a specific way.  Find out which colors you can use to get viewers feeling in our video (above) or blog: Red (1:15) Ruby Red Collection: Blue (2:15) Blue Illusion Collection: Y