Beats by Dre | sacai BeatsX Collaboration

Beats by Dr. Dre and sacai have joined together to reinvent BeatsX Wireless earphones in three new whimsical color-ways: Burned Red, Deep White, and True Black.  Take a behind-the-scenes look at the concept and creation of the collaboration with sacai’s Founder / Designer Chitose Abe and Beats President Luke Wood at sacai’s headquarters in Tokyo.  Featured in this short film is artist, songwriter and audio engineer, Syd, as well as the track “Come Together” off her neo-soul band’s latest album, Hive Mind