Social Data: большие данные для маркетинговых исследований, разработки стратегий и их реализации.
Сергей Худовеков, старший партнер, руководитель практики HR Paper Planes Consulting Agency
Видеозапись с бизнес-завтрака #ВыжитьВтренде (03-03-2020).
ТАЙМКОДЫ:
00:35 Выявление пользовательских предпочтений с помощью концепции JTBD (jobs to be done).
10:35 JTBD и мотивы потребления. Кейс производителя БАД и Adrenaline Rush.
11:54 Social Data, HR-брендинг и кластеризация по типам потребления контента.
16:41 Сегментация целевой аудитории с помощью social data. Кейс салона оптики.
21:40 Сегментация в «детском» маркетинге. Кейс магазина детских товаров.
23:40 Комбинаторика: от платежного поведения в социальные сети.
24:58 Рекламные квизы, как способ собрать данные по ЦА.
25:56 CJM (Custom Journey Map) на основе social data. HR кейс табачной компании.
Выступление в рамках бизнес-завтрака «Аналитика соцмедиа – инсайты для успешного маркетинга», 2020.
Подписывайтесь на наши аккаунты в соцсетях:
ВКонтакте
Telegram
8 views
505
141
1 month ago 00:01:21 1
[CNBC Television] Small businesses may have had info exposed on SBA portal
1 month ago 00:03:56 1
[vidIQ] YouTube’s Most Powerful Non-Video Feature for Channel Growth?
1 month ago 00:04:44 1
[CNBC Television] Hasbro CEO on Q1 earnings results, coronavirus impact and what to expect in Q2
1 month ago 00:24:21 1
[Chilling Scares] The FBI’s 10 Most Wanted Explained
1 month ago 00:04:55 2
[Stash Magazine] THE MAKING OF: “A BOY AND HIS ATOM“
1 month ago 00:01:22 1
[CNBC Television] Chinese internet stocks have lost more than $500 billion since February
1 month ago 00:01:51 1
[Mercedes-Benz] Mercedes-Benz E-Class (2018): The Exterior Design | Presented by Dave Erickson
1 month ago 00:12:18 200
Valve Deckard - Скоро? | Обновление Quest v72 | Steam Link на Pico | VR Новости
1 month ago 00:04:55 1
[CNBC Television] Q2 GDP likely to be down at least 30%: Former Fed Chair Janet Yellen
1 month ago 00:01:16 1
[Mercedes-Benz] How to: activate your Comfort Data Volume
1 month ago 00:02:20 1
[ABC News] Hurricane hunters fly into Hurricane Milton to collect data
1 month ago 00:05:17 1
The Ultimate Email Extractor in 2024: YellowPages Scraper 🌎
1 month ago 00:08:39 1
[vidIQ] How to Start a Youtube Gaming Channel Like PrestonPlayz
1 month ago 00:05:01 5
[vidIQ] T Series Vs PewDiePie: Mr BEAST Mode Activated! 👊👊👊
1 month ago 00:21:57 4
[vidIQ] How to Rank #1 on YouTube with Keyword Research
1 month ago 00:02:00 1
[CNBC Television] Macy’s reports its first quarterly profit in a year
1 month ago 00:14:30 8
[Law&Crime Network] 13-Year-Old Cheerleader Stabbed to Death and Dumped on Hiking Trail: Cops
1 month ago 00:03:01 1
[Mercedes-Benz] Autonomous Driving in Europe: Mercedes-Benz Intelligent World Drive (Part 1)
1 month ago 00:03:21 1
[vidIQ] Roberto Blake: What I’ve Learned in 2018 on YouTube
1 month ago 00:06:04 2
[CNBC Television] We have a lack of confidence throughout the country, but markets will overcome this: Strategist
1 month ago 00:07:23 1
[vidIQ] How To Get MORE VIEWS With YouTube Impressions, CTR and More! [2018]
1 month ago 00:04:28 2
[vidIQ] Your Complete YouTube Channel Audit: Beginner Guide
1 month ago 00:04:39 11
[CNBC Television] Jim Cramer: Blowback against Facebook is real and different this time
1 month ago 00:01:41 3
[CNBC Television] U.S. weekly jobless claims surge to 6.6 million for week ending March 28