Video by Саиф Али Кхан/Saif Ali Khan

Presenting its new proposition on glow, beauty brand Lux has relaunched its product line with its latest campaign titled ’Chand Sa Roshan Chehra’, starring star couple Kareena Kapoor Khan and Saif Ali Khan. Inspired by popular cultural references on moonlit glow and beauty, Wunderman Thompson South Asia explores a first time creative thought of creating a locally tailored campaign for multiple regions within the country with multilingual songs, all perfectly embodying the ‘glowing’ proposition of Lux’s product relaunch. Each song chosen in different languages, helps bring alive the brand’s proposition of comparing a woman’s beauty to the moon. Credits: Client: Hindustan Unilever, Lux Agency: Wunderman Thompson Project Head: Roneeta Ghosh, Vice President Creative Team: Anupam Basu, AVP & Sr. Creative Director (Copy) Vijay Solanki, Sr. Creative Director (Art) Account Management: Aditi Shivdasani, Associate Vice President Shampita Dey, Account Executive Produced by: Firecracker Team: Meeta Dave Saisha Kapur Director: Arunima Sharma Music: Mikey McCleary DOP: Ayananka Bose