The Making of American Ultra | American Ultra Series | Fender

Step inside Fender’s Corona, California factory with Justin Norvell, EVP of Product, for an exclusive look at the craftsmanship and design behind American Ultra — our most advanced series of electric guitars and basses. Learn more about American Ultra here: #Fender #AmericanUltra #FenderFactory SUBSCRIBE NOW: SHOP FENDER: About Fender: Fender Musical Instruments Corporation is the world’s foremost manufacturer of guitars, basses