Kevin O’Leary: How To Send A Cold Email

Kevin O’Leary, “Shark Tank“ star, investor and small business owner frequently receives emails asking for his help. Since O’Leary places a premium on his time, nothing bothers him more than the “let’s do lunch“ cliche. “I really hate it, and I get a lot of this, ‘Let’s do lunch,’” O’Leary tells CNBC Make It. “How about we don’t do lunch but you tell me what you really want in the first place.” If you want to grab Kevin O’Leary’s attention over email, make sure to keep the message short. He never reads beyond the first paragraph. Ideally you should get your message across in the first sentence and be as specific as possible. O’Leary says it’s critical for the next generation of entrepreneurs to learn how to effectively communicate if they want to succeed in today’s economy. Rambling in email, he says, won’t get you there, “nobody reads it [and] that’s the truth.” » Subscribe to CNBC Make It.: About CNBC Make It.: CNBC Mak