LOUIS XIV Video Production by Joel Cartier

“My challenge was to represent the Louis XIV Energy Drink, which is coming onto the market soon, in the best possible light. To achieve this, I worked with the broncolor Litepipe (a light-tube), the Para 133 and the broncolor softbox. As the video was going to be black and white, it was all the more important to create a lighting situation which would show both the model and the Energy Drink to their best advantage. For me, was essential that I could precisely control the shadows and also vary the hardness