See the Fall-Winter 2019/20 Ready-to-Wear show by Karl Lagerfeld and Virginie Viard presented at the Grand Palais in Paris.
Translation of Karl’s words by BOF
“When I was offered it, people said, “Don’t take that, it’s hopeless, it’s over.“ Because today it’s all about the reanimation of the most absurd brands. But at the time, you didn’t do that. New names were needed. There was another world to build, I don’t know what... And I still found it quite fascinating, the character and everything [so that] when they asked me a second time, I accepted because everyone was saying to me: “Don’t do it, it won’t work.“ But it’s the first time that a brand became a fashion thing again, apparently, something that you want. Even to the Queen Mother of England... And I will never forget, when she got out of the car... We’d made the décor look beautiful. I can tell you that! A fortune, flowers and everything. And there, she said in English: “Oh, it’s like walking in a painting.“ And that, I will never forget.“
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