Lay’s Smart Farm

Unpredictable climate change has led to Indian farmers losing $ worth of crop, since Indian agricultural practices traditionally follow predictable seasonal patterns. Tackling this requires precise monitoring of every crop, every single day. But farmlands in India are fragmented and spread over large distances of 20 kms; making every day monitoring impossible. Partnering with Cropin, an AgTech provider we created Smart Farm - a real-time monitoring system using satellite-imagery and remote-sensing to create an early warning system. These early warnings generated are simplified for farmers as colour codes and shared on their smartphones- empowering them with predictive intelligence. This helps reduce their response time and suggests strategic interventions before they face irreplaceable damage.