It’s pronounced GIF.

Is there a “right“ way to pronounce it? And why is it so complicated? • Written with Molly Ruhl and Gretchen McCulloch. Gretchen’s podcast has an episode all about this: Gretchen’s book BECAUSE INTERNET, all about the evolution of internet language, is available: 🇺🇸 US: 🇨🇦 CA: 🇬🇧 UK: (Those are affiliate links that give a commission to me or Gretchen, depending on country!) Graphics by William Marler: Audio mix by Graham Haerther: REFERENCES: Buck, S. 2014. 70% of People Worldwide Pronounce ’GIF’ With a Hard ’G’. O’Leary, A. (2013, May 21). An Honor for the Creator of the GIF. New York Times. Retrieved from https://