NVIDIA GeForce RTX 30 Series | Official Launch Event

To view this in 4K resolution, please watch here: Announcing the all-new GeForce RTX 30 Series graphics cards, NVIDIA’s 2nd gen of RTX and greatest-ever generational leap. Powered by the NVIDIA Ampere Architecture, they deliver up to 2X performance over the previous generation for real-time ray tracing and AI. Also announced: RTX is coming to Fortnite and Call of Duty: Black Ops Cold War, new features and apps including NVIDIA Reflex for low latency competitive gaming, NVIDIA Broadcast to turn any room into a home studio with AI, NVIDIA Omniverse Machinima for video game storytelling, NVIDIA RTX IO for near-instant game loading, and much more.